Trust your gut — it's usually right.
Is your advertising return not what it used to be?
Do you feel like something’s disconnected in your process — but you’re too busy (or unsure) to fix it?
We can help!
Macam Digital isn’t a typical ad agency. We go beyond clicks, digging into your operations to find and fix what’s slowing you down—driving real, lasting growth across your dealership.
SERVICES
What We Do:
A True Competitive Advantage
Tired of hearing how great your ads are—without seeing the sales? We go beyond surface-level reporting to hold your vendors accountable. By digging into performance data, challenging vague results, and asking the hard questions, we make sure every dollar you spend drives real, measurable progress.
01
Ad-spend Accountability
Getting inventory online isn’t enough—it needs to stand out. We evaluate your listings, pricing, and photos, but also dig into the in-store processes behind them. From photo flow to vehicle comments, we help tighten every step to boost engagement and drive serious buyer interest. The result? Better leads, more trust, and more cars sold.
02
Merchandising Done Right
Process flaws cost dealerships money—but fixing them from the inside isn’t easy. That’s where Macam Digital stands apart. We work hands-on with management to turn insights into action—refining sales processes, boosting accountability, and aligning marketing with operations. The result? Real change that drives lasting growth.
03
Showroom & Process Optimization
Stop letting opportunities slip through the cracks. Most CRM issues go unnoticed because managers don’t have time to dig deep. As ELead and VinSolutions experts, we identify gaps, improve accountability, and help you get more from your CRM—without adding to your team’s workload.
04
CRM
Mastery
We don’t just monitor ads—we drive real growth. From holding vendors accountable and showcasing your inventory, to fixing operational issues with your team, we align everything with your culture to boost the customer experience. Ready for real change? Let’s talk.
05
Aligning Culture with Operational Excellence
It’s Easy to Ignore What’s Behind the Curtain...
Until It Costs You.
In the day-to-day grind of running a dealership, it’s easy to focus on working deals or solving service issues—while the performance of your advertising, which costs tens of thousands a month, goes largely unchecked. After 26 years in this industry, we’ve learned that while most advertising does work, it’s not always set up to reach its full potential. That’s where Macam Digital comes in. During our discovery and onboarding process, we take a deep dive into all your current vendors and products, evaluate what’s working and what’s not, and offer smarter alternatives. Whether it means cutting wasted spend or scaling up what’s delivering results, we help you build a strategy that actually drives growth—and holds every partner accountable.
SOLUTIONS
Integrating Strategy & Operations for Peak Dealership Performance
Initial Startup
We analyze vendor agreements, products and your CRM to uncover gaps and quick wins, then establish clear communication to keep your team aligned and accountable.
Ad Strategies
Step two is realigning your ad strategy to ensure every dollar is spent with purpose. We dig deeper than generic reports, holding vendors accountable and shifting the focus to meaningful results that drive real improvement.
Team Alignment
Now that your ads are driving more leads, we ensure your internal processes can support that growth. At Macam, we don’t just fix problems—we pave a clear path to long-term sales growth and team alignment.
Momentum
The final step is sustaining momentum. We stay engaged—holding vendors accountable, monitoring your CRM and inventory, and ensuring no lead or opportunity is missed as your revenue grows.
OUR WORK
Experience & Platforms
OEM & Co-Op Programs
Deep familiarity with manufacturer portals (like GM Global Connect, Ford FMC Dealer, Stellantis DealerConnect) and co-op programs ensures compliance and maximizes your OEM support and funding opportunities.
Website & CRM Mastery
Expertise across all major website platforms and deep fluency in CRMs like ELead & VinSolutions ensures seamless front-end integration and optimized customer data management.
Core Operational Tools
Proficiency with essential tools for inventory management (vAuto, VinCue), desking & finance (RouteOne, DealerTrack, Lenders), and reporting (Carfax) streamlines daily operations.
Marketing & Lead Partners
We manage and integrate a vast network of 3rd-party marketing partners—from listing sites and lead providers to chat, mail, and agency collaborators—to drive qualified traffic.
Perry Weldon
General Manager -Southtowne Hyundai
“Macam Digital didn’t just come in and run ads—they rolled up their sleeves and became part of our team. They helped us spot some real gaps in our marketing that had been slipping through the cracks, and made sure we were getting the most out of every dollar we spent. What really stood out, though, was how they tackled our CRM. We thought we were using it right, but they showed us how much we were missing—especially when it came to follow-up and accountability. Thanks to their help, our processes are tighter, our team’s more focused, and we’re seeing results we hadn’t hit before.”
Lucas Walls
Owner- Buddy Automotive Group
“I’ve worked with Macam Digital for years, and I can honestly say—there’s nothing they can’t do when it comes to digital. They’ve been my go-to for everything from marketing to helping open two of my stores, and every time, they deliver. They understand the car business inside and out, and they know how to move the needle in ways that actually matter. I trust them like part of my own team, and I wouldn’t want to run my store without them in my corner.”
Kurt Obermeyer
Owner- Kia of Greer
"Macam Digital turned our sales around quicker than we ever expected—less than three months and we were seeing real results. They helped us figure out where we were missing the mark in our marketing and got our CRM working like it should. What really stood out was how dependable they were—answering calls after hours, even on the weekends. You don’t find many folks like that these days. They genuinely care about your success, and it shows."
Jason Miller
Worldwide BDC
“Any time one of my dealers is struggling with their CRM or feeling like their advertising isn’t delivering, Macam Digital is the first call I make. They know how to dig into the details, find the root of the problem, and lay out a plan that actually works. Whether it’s missed follow-ups, bad campaign structure, or just wasted spend, they figure it out fast and help get things turned around. They’ve been a trusted partner for years, and I rely on them to bring clarity and results every single time.”
Scott Pechstein
Digital Air Strike (DAS Technology)
"I’ve had the pleasure of working with Macam Digital for several years, and I can confidently say that Macam is an invaluable asset to our clients. They consistently demonstrate proactivity, creativity, and reliability, always going above and beyond to deliver exceptional results. Macam's dedication to their craft and their clients truly sets them apart, and their positive, can-do attitude makes them a joy to work with. I highly recommend Macam Digital and their services to dealerships across the country looking to gain a competitive edge."
Casey Cargile
General Manager, Mike Terry Chevrolet GMC
"I've been in the car business a long time, seen a lot of folks come and go, and dealt with more tech companies than I can count. Macam Digital is different. They don't just talk a big game — they actually deliver. Anytime we had a tech issue, didn’t matter if it was early in the morning, late at night, or even when Mike was supposed to be on vacation, he was right there to get us fixed up and back to business. They made everything simple for me and my team, and we’ve seen real results without all the usual hassle. Good people, honest work, and they truly understand our business. I trust 'em, and that's not something I say lightly."
Nick Carbacio
Owner- MaxQ Digital
"Running Max Q Automotive, I get calls from dealers needing real answers, fast. When one of my clients was having trouble with their advertising or hitting operational roadblocks, Macam Digital was always the first call I made. Mike and his team didn’t just toss out ideas — they jumped right in, worked through the details with me, and made sure we found the right solution. Having someone who truly understands both the digital side and the dealership side makes all the difference. Macam Digital has been a real partner for me and my clients."
Trusted by Top Automotive Groups
Leading dealerships and automotive groups rely on Macam Digital for comprehensive digital marketing and operational support. We build lasting relationships by consistently delivering expertise, integration, and results. Join the ranks of dealerships thriving with our partnership.
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